Did you know that TikTok is the world’s fastest-growing social media platform? It has over 400
million active users every month and the app is available in 25 different languages.
TikTok is a video-sharing app that allows users to share short videos with others through user generated content.
With TikTok, you can grow your following by uploading creative content that is tailored to your audience. The app is perfect for marketing campaigns that are focused on building brand awareness using entertainment, youth culture, and music videos.
Another ideal opportunity for the marketer is that TikTok can be integrated with other social media
platforms such as Facebook and Instagram.
The following are 5 ways for brands can drive traffic from TikTok to your website.
Set up a TikTok Business Account
TikTok for business marketing is a great way to grow your following, find new customers, and build your
brand. If you are new to TikTok, you need to set up a Business Account by following the steps below:
- Download the app on your phone from Google Play or the App Store
- Install the app and tap on the icon to open it
- Tap “Me” in the bottom menu bar to sign up and register on either a phone number or email address as TikTok uses your personal account to set up a free Business Account
- Again tap on “Me”, then click “Manage Account” and select switch to “Business Account”
- Choose the category that best fits your business to receive customized content.
Through your Business Account, you can now create an ad campaign to go along with your short video. On your account profile you’ll want to ensure that you select an image that is a good representation of how you would like your brand to be perceived. Choose a picture or video that conveys the message that you would like to communicate to the TikTok Community.
In your profile bio, relay to the community your brand’s message so that they know what you are about. Make it very descriptive and ensure that you use up the allotted word count.
Create Engaging and Entertaining Content
TikTok has a suite of creative tools to help you create content about and around your product or services. When conceptualizing your first video, make sure that it resonates with your brand’s target audience.
Explore the platform to find ways to integrate content into your overall brand marketing strategy. Organic content does best on this platform, and there is no censorship for imitating what is done by others in the TikTok community, in fact, it is recommended you do so in order to become a part of any Trends.
As you explore Trends with an open mind; see what other influencers, creators and business account users are doing. Pay attention to the comments from other users and use this to guide your content development along with the platform’s built in analytics.
Create posts that will go viral on their own by using relevant and appropriate keywords, branded hashtags, and tags that relate to your business or industry.
TikTok videos should be fun, shocking, or include humor in order to get people’s attention. This is what sets the app apart from other social media platforms like Instagram and Facebook because it focuses more on videos than pictures.
What your audience hear is equally important to what they are seeing while watching your video. TikTok has a massive library of sound clips and songs to accompany and enhance your videos. If it is a sound associated with a trend, it increases the likelihood of your video going viral.
Choose Good Posting Times
Choosing a good posting time on TikTok is no different than any other social media platform. People tend to post videos at peak hours, which are around dinner time and after work hours.
Brands should find the best posting times for their target audience to ensure that more people will see them. It’s also important to use the analytics on the platform to make informed decisions based on the data. This will help brands discover which of their videos are performing well and the kind of content that resonates which their audience.
In addition to choosing the best times to post, another useful piece of advice is to be consistent. The TikTok
algorithm rewards creators who posts and engages on a regular basis.
The main aim of the TikTok marketing strategy is to engage with your target audience and make them feel a strong connection to the brand while building a sense of familiarity. Hashtags assist greatly in building communities around topics people love and care about.
By getting users emotionally invested in your content, you will have a much larger chance of them returning for more. Write clear, concise descriptions which allow your viewers to quickly understand what your content is about.
One of the most effective ways to do this is by using hashtags. Consumers are more likely to notice a trending hashtag or a branded hashtag that is created for brand awareness.
It is important that brands choose hashtags that are specific to their brand, not just general ones that have no connection with what you offer. Another unique way to use hashtags is by launching a hashtag challenge, this helps users find videos they are interested in and interact in conversations they are passionate about.
Paid ads are an effective way to amplify a brand’s organic content marketing strategy for small businesses as it is a necessary part of a successful content marketing campaign.
If you use your ad campaign correctly, you can increase the number of people who will see your content. By tracking the performance of your content in real-time, you can ensure that you are maximizing your ROI by ensuring that your target audience sees your ad.
TikTok advertising may or may not be suitable for your business or brand as it is fairly new to the platform and is not quite as refined as advertising on other platforms. So be sure to read up on the official website about it or reach out to us and we’d be happy to provide a free consultation.