Do you want to grow your business? If you are a local business owner, it’s time to start using google my business data for targeted lead generation. Google My Business (GMB) offers so many features and benefits that can help any company get more exposure in their area. This blog post will show you how to use these features effectively and generate leads for your business! Let’s get started!
Google My Business is a service that was released in 2011 by Google. It is an online platform where businesses can manage their online presence across Google’s products, including Search, and Maps. The service was created with the intention of bringing together the various local listings that businesses had on Google services into one definitive, accurate, and up-to-date listing to help consumers find the best business in their area.
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Why it’s important to have a google my business page
If you want to be found in Google, it’s important to have a google my business page. A Google My Business Account helps you get your business noticed on Google. It’s a free account that enables you to create and manage the information related to your local business (such as store hours, address, phone number) and connect with customers through Google Search or Maps. Customers can review your business and give feedback on their experience with you. Creating a GMB listing can help increase customer leads for your company.
What you can do with the data that Google My Business provides
Google My Business also provides data for marketers looking for more information about their potential customers. For example, if you are searching for “coffee shops in Kingston” on google maps or search results, you will see all the coffee shops in Kingston listed at the top of the search results. But if you click on a coffee shop and look at their reviews and customer leads, you can see what kind of people visit these stores – which is incredibly valuable information for companies looking to market toward certain demographics.
This data can also be used by your business as well: if you notice that most customers who come into your café order smoothies (and generally spend more money), then it makes sense for your marketing team to focus more on getting those types of customers in through advertisements or email campaigns since they will probably spend more with you than someone who walks in off the street and drops $20 on an iced mocha latte. A Customer who spends $75 or more per month is an indicator that this person has become hooked on your business. It shows that he/she trusts the brand enough to order high-dollar drinks without looking at price tags first.
The benefits of using GMB for lead generation and how it can help grow your business
Insights track your customers’ actions to see how they interact with your business. You can use insights to inform your decisions about making changes to your profile and updating your advertisements.
There are so many benefits to using Google My Business for lead generation including increasing sales leads by making it easy for consumers to find you online; improving search engine results ranking (SERP) and increasing brand visibility; and since GMB posts will show up in Google searches, they give you an opportunity to stand out from competitors who aren’t taking advantage of this tool.
Google holds a 73% majority share in the search engine market and hosts 58% of all online reviews. Research reveals approximately 63% of consumers check reviews before visiting a business and according to Review Tracker, Google My Business is one way to generate leads and grow revenue streams at a much faster rate. One best practice is using GMB optimization by uploading current photos, sale offers, GMB posts, recent telephone numbers, and locations.
Google My Business insights can grow your local business by tracking customer actions. Take this lead generation strategy, for example, a potential customer searches for your business listing, GMB insights allow you to see the local keywords used. You can use this information to improve your local Search Engine Optimization (SEO)to target prospective leads with Google PPC Ads.
Google My Business insights tell you how many persons are finding you via search and maps. After viewing your GMB listing, the users may choose to visit your website, request directions, or call. If you collect data on how many persons call per day, for example, you can quantify your lead generation. The insights also show the location from which local customers are requesting direction. This data can be used to target those specific locations with ads to generate more leads.
How to use the “Ads” tab on GMB for targeted local lead generation
Local campaigns are designed to help businesses provide their potential customers with the information that they need to decide when and how to visit their stores. The “Ads” tab helps you target local people who are looking for what you offer or in close proximity to where they live or work.
Local campaigns streamline the process for you by making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube, and the Google Display Network. This feature is very useful for brick-and-mortar businesses, which have several marketing channels like online ads, social media marketing, etc. Just add a few lines of text, a budget, some assets, and the rest is optimized to help customers find you.
Local SEO Service
In addition, optimizing your website for local search can increase your visibility to people searching online from your geographic location and result in more visitors to your site.
Some companies are now seeing increased success with mobile PPC ads because mobile devices are often used to search for local business listings near them.
Optimizing your website with local information is another way it can help your business rank higher in Google’s search results and attract more visitors through organic rankings. It also gives you the opportunity to be found on sites like Yelp! or other directories that show up when people perform searches related to what you provide locally.
Last, but not least – if someone visits your site while using a smartphone they may use their device’s geo-location feature (if supported by both sides) so make sure your page will load fast even via mobile connection; there is no acceptable loading speed over two seconds for any mobile web pages today.
Let Likeslocale help you generate an accurate and targeted description of your business that will increase the likelihood of people clicking on it and following through to contact your company.
